I once had a plastic box filled with cards about different types of animals. There were thousands of cards that you were supposed to index, and then flick through at your leisure. Even when I was a kid I couldn’t see the point of this. Maybe there was a point if you lived in the kind of household where people had conversations likes this:
“Hey son. I was wondering. What is the gestational period of an elephant?”
“Gee, I don’t know Dad. Let me check my wild life index.”
Otherwise, not so useful.
Seems like index cards were popular in a world before the internet.
Lots of little things amuse me in this ad. “Put the pleasure back into your family.” A sure sign of a family that needs to get out a lot more is when Mum or Dad suggests they crack open the recipe card index box for a little “family pleasure”.
Also, I like that they say on the coupon that if you’re under 18 you need to get a parent to sign. This suggests that the people at the New Zealand Cookery Club had an extensive database (probably on index cards) of all the signatures of children’s parents in New Zealand that they could cross reference against all coupons they received. If they had this system then they were fraud proof. If not, I wonder how many parents got stung with a “surprise” recipe index system from their loving children?
But let’s not beat about the bush. The centrepiece of the ad is clearly the standout.
The main dish appears to be ham steaks with pineapple next to whole heads of broccoli. I would like to know what recipe card this dish came off. How are you supposed to eat the broccoli? Why are the ham steaks so big? Why so many pieces of pineapple per steak? So many questions. I don’t like my head to fill with questions when I see my main course: “Will I live through this?”, “Is that still moving?”, “Where is the nearest toilet?”.
For a little while I thought that the girl had made some huge meat mountain, but I think it’s a chocolate cake. This is not a happy confusion. I think the girl is smiling because she knows she just owned her mother in this little cook off. Also, she has a cool top.
Down the side of the page are a selection of other recipes with the name of the dish, the nationality of the dish, and a photo.
This appears to be salad in a beaker with ten-day old celery on the side. The flag looks familiar.
Isn’t this the flag for the third level of hell?